Introduction

In print and online, the monthly Far Eastern Economic Review offers unique, independent and incisive opinions about Asia and Asian issues. It's packed with articles by opinion-leaders and detailed analyses that are written by well- known political figures, scholars and business leaders.

The REVIEW has a strong appeal to an international readership unmatched in terms of quality and "thought leadership":

• 86% of REVIEW readers are male
• 40% of readers have an income of more than US$100,000
• 35% of readers hold senior management positions

The Review

The magazine has approximately 80 pages including covers, is perfect bound and printed on high-quality paper stock. All advertisements are in full color.

Editorial Section Titles:

• From The Editor
• Letters
• Essays
• In Translation
• Book Reviews
• From The Archives (an article from the monthly REVIEW that is interesting in light of current events)
• Jaunt Through Asia
• Interviews
• Travellers' Tales

Circulation

The magazine's circulation is over 12,500* subscription copies distributed across Asia, Europe and the U.S. The REVIEW reaches an elite group of readers from government, business and academia.

*Based on FEER issue dated July 7th, 2006

Highlights of 2007 Subscriber Survey

The latest subscriber survey was conducted in June and July 2007. Findings are based on a total of 739 completed surveys.

A typical FEER subscriber:

• Is a well-educated male aged 50, who holds a senior position in a company that conducts business internationally.
• Has been reading FEER for nearly 10 years on average.
• Spends nearly 3.4 hours reading each issue and shares his copy with 5 other people.
• Reads FEER primarily for its informed point of view and valuable analysis and commentary on whats happening in Asia.
• Is a frequent traveler, taking an average of 14 air trips a year and staying an average of 48.6 nights in hotels a year.
• Owns stocks and/or bonds, life insurance, and real estate.
• Earns an average of US$179,000 per annum and his household's total investments average US$1.8 million.